How Leaders Inspires Us4
So let me give you a famous example, a famous failure and a famous success of the law of the diffusion of innovation,
First, famous failure,
it's a commercial example,
是一个商业案例
as we said before a second ago, the recipe of success is money, and right person, and right market conditions, right?You should have success then.
Look at the TiVo(数字录像设备),
看看Tivo吧
From the time TiVo came out about 8 or 9 years ago to this current day,
从TiVo
They're the single, highest quality product on the market, hands-down, there is no dispute.
they're extremely well-funded, their market conditions were fantastic,
I mean we use TiVo as a verb,
I TiVo stuff(东西 物品 玩意儿) on my piece of junk（无用的东西 无价值的东西） Time Warner DVR all the time,
But TiVo's commercial failure,
但是TiVo商业失败
They've never made money.
他们从没赚过钱
And when they went IPO, their stock was at about 30 or 40 dollars, and then plummeted(暴跌 速降), and it's never trade about 10.
In fact, I don't think it's even trade about 6, except for a couple of little spikes(尖状刺).
?Because you see, when TiVo launched their product, they told us all what they had,
因为，你看，当Tivo首发上市的时候，他们告诉我们他们都有什么？
They said we have a product, that pauses a live TV, skips commercials, rewinds(倒带 倒片) Live TV, and memorizes your Viewing habits without you even asking,
and the cynical(悲观的 见利忘义的) majority said,
然悲观的大多数说：
We don't believe you, we don't need it, we don't like it, you are scaring us,
我们不相信你，我们不需要它，我们不喜欢它，你吓到我们了。
What if they has said,
如果他们这么说呢？
if you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you
It pauses live TVs, skips commercials, memorizes your reviewing habits, etc. and etc.
它暂停直播电视，略过商业广告，记录你的浏览习惯，等等，等等
People don't buy what you do, they buy why you do, and what you do simply serves as the prove of what you believe.
1. Why was TiVo a commercial failure
....They failed to show the purpose behind their product.
2. When a stock price plummets, it...falls quickly and suddenly.
完形填空
3. ?We have a product that pauses live TV, skips commercials, rewinds live TV and memorizes your viewing habits without your even asking.
Now, let me give you a successful example of the law?diffusion of innovation,
in the summer of 1963, 250 000 people showed up on the mall in Washington to hear Dr King's speak.
They send out no innovations, and was no website to check the date,
How do you do that
Well, Dr King wasn't the only man in America, who was a great orator,
He wasn't the only man in America who suffered in a pre-civil rights America,
In fact, some of him ideas were bad.
But he had a gift,
he didn't go around telling people what need to be changed in America,
No, he went around to tell people what he believed
I believe, I believe, I believe, he told people,
and people who believed what he believed, took his cause, and they made it their own, and they told people,
and some of those people created structures to get the world out even more people,
and lo and behold, 250 000 people showed up on the right day, on the right ?time to hear his speak,
how many of them showed up for him
Zero, they showed up for themselves.
It's what they believed about the America, that got them to travel in a bus for 8 hours to stand in the sun in Washington in the middle of August,
it's what they believed, then it wasn't about black verse s white, 25% of the audience was white,
Dr King believed that there are two types of laws in this world,
those that are made by a higher authority and those are made by man,
and not until all the laws that are made by the man, are consistent with the laws that are made by the authority what we live in a just world.
it just so happened that the civil-rights movements was the perfect thing to help ?bring his cause to life.
we followed not him, not for him, but for ourselves,
and by the way, he gave the I Have A Dream speech, not the I Have A Plan Speech,
Listen to politicians now, with their comprehensive 12-point plans. They are not inspiring any body,
But because there are leaders and there are those who lead,
Leaders hold a position of power or authority, but those who lead inspire us.
whether they are individuals or organizations, we follow those who lead, not because we have to but because we want to,
We follow those who lead, not for them, but for ourselves.
And it's those who start with why that have the ability to inspire those around them or find others who inspire them
Thank you very much..
1. According to cynic why are some of us today's politicians are not inspiring?.....They only talk about plans, not beliefs.
完形填空
2. It's??those who start with "why"?that have the ability to inspire those around them or find others who inspire them.
3.排序
(1) Listen to politicians now, with their comprehensive 12-point plans.?
(2) They are not inspiring any body.
(3) because there are leaders and there are those who lead.
(4) Leaders hold a position of power or authority, but those who lead inspire us.
听 复述
4. People who believed what Dr King believed took his cause, and they made it their own.
5. We follow those who lead, not for them, but for ourselves.